About Adoptee Rage

Statistics Identify large populations of Adoptees in prisons, mental hospitals and committed suicide.
Fifty years of scientific studies on child adoption resulting in psychological harm to the child and
poor outcomes for a child's future.
Medical and psychological attempts to heal the broken bonds of adoption, promote reunions of biological parents and adult children. The other half of attempting to repair a severed Identity is counselling therapy to rebuild the self.

Monday, August 29, 2016

Adopted Child Marketing Campaigns


Adopted Child Marketing Campaigns

Outrage over child models used to ‘sell’ adoptee children from broken homes

Source: http://www.smh.com.au
March 28, 2016
Rory Callinan
Investigative journalist
Children offered for adoption are being represented as photogenic child models with attractive personalities in a controversial internet advertising campaign run by a NSW government-funded charity.
The marketing campaign by Barnardos has infuriated an adult adoptees support group which claims it is akin to an online sale of children and misrepresents the character and looks of potential adoptees.
The web campaign, which features beaming child models alongside captions such as Owen “is five years old ..and can be a little chatterbox ..and has a delightful sense of humour” is being used to advertise children while avoiding breaching privacy laws which prohibit their identification.
Australian Adoptee Rights Action Group earlier this month called for a halt to the online advertising by the charity which receives tens of thousands of dollars in government funding for each adoption it succeeds in arranging.
Group head Catherine Lynch described the website as being part of the “commodification of children” and not an accurate depiction of the children.
“It’s misrepresenting the child. Some of these children must have been through traumatic experiences having lost or been separated from their mums and dads,” said Dr Lynch, who is an adoptee herself.
Dr Lynch said the captions seemed to be aimed at a particular market.
“People all over the world can browse these sites and it’s on there fairly permanently. It will be hurtful to know that you were advertised with a post on the internet,” said Dr Lynch, who sits on the NSW Committee on Adoption and Permanent Care.
In a complaint to the charity she said: “We are aware models are being used and not photographs of the actual children but we do not consider this much different to any other kind of online sale.”
Dr Lynch said one heading that had been used on the page had also raised concerns.
“The heading was not ‘Vulnerable children in need of families’ but ‘We’ll help you create a family: adopt with Barnardos’.”
Dr Lynch said Barnardos was reported to receive about $40,000 for each adoption it succeeded in arranging.
Barnardos vigorously defended the advertising practice saying if it helped one of the children get adopted by the right family then they “stood by it 100 per cent”.
Barnardos chief executive Deirdre Cheers denied children were being treated as commodities and said the children referred to on the website were those that the charity had been “struggling to find a permanent placement for”.
“Some [of the children] have been in a temporary placement for two years or more with no prospects of a permanent home or a family to call their own,” Ms Cheers said.
“We are desperate to find families for these children and if an online campaign helps find the right families to care for them then we stand behind this practice 100 per cent.”
She said they had to explore all channels including online to find permanent families for the children “who have been removed due to chronic abuse and neglect” and “ruled by the courts never to return home”.
Ms Cheers said the models were used to protect children’s identities, which was stated on the website.
“We change specific details so the children are non-identifiable.”
Ms Cheers said all out-of-home-care agencies receive government grants to organise foster families.
She said the money reimburses carers, provides for case workers and organises ongoing contact with the child’s birth family.
It also covers legal expenses to present their case to the courts, she said.
Earlier this year, the NSW government provided $2.85 million in funding for Barnardos and the University of Sydney to establish an institution of open adoption.
Last year, Barnardos finalised 21 adoptions in NSW and since it became involved in 1984, it has arranged 300 in total.
Read more: http://www.smh.com.au/nsw/outrage-over-child-models-used-to-sell-adoptee…
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Marketing Campaigns to Boost Funding in Adoption Agency Business

Most adoption companies formerly used marketing techniques like advertising in local or national magazines. They would write articles or advertorials the magazines. Other methods that were generally used for marketing adoption were running ads in newspapers or in the Yellow Pages. A non-profit business cannot spend a whole lot of money on marketing, though, and these traditional methods were not as effective and were costing each company more money than they were getting for results, so they had to find other ways to advertise their services.

Even though the states and the government have sent out many forms of assistance so that teenage girls would not get pregnant at such a young age, this is still happening a lot. An adoption agency needs to use marketing techniques to reach these young women, and to reach the parents of these teens. Marketing campaigns need to work well and be effective enough to reach these troubled teens and their parents, as well as reach out to those couples who want a baby and are unable to have one of their own. Newspaper and telephone book use are on the decline, although the personal ads are still a way for individuals to connect.
Instead, most people are looking on the Internet for answers and for items of interest. Children are a very important part of the world and if a business that is there to help bring together pregnant women, couples and little babies and children, the business needs to reach as many people as possible.
The Internet offers innovative and cost effective methods for adoption marketing. Websites can focus on reaching more people, telling people who the business is, and what they do. An excellent method of Internet marketing is having a website blog chronicling true stories of happy events surrounding adoption, and doing this in a matter of moments. Pay-per-click advertising is another method that adoption agencies should consider. It will give them more traffic to their websites and help increase awareness. A combination of Internet marketing methods is most effective, and should include search engine optimization, viral marketing and article marketing as well. LINK:https://www.customermagnetism.com/industry/adoption-marketing/